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商品編號： 9-706-421 出版日期： 2005/10/19 作者姓名： Yoffie, David B.;Yin, Pai-Ling;Mack, Barbara J. 商品類別： Other 商品規格： 25p 再版日期： 2006/03/13 地域： United States;California 產業： Retail trade;Arts, entertainment & sports;Electronic components;Computers & electronics 個案年度： 2004 - 2005
商品敘述：
In the late 1990s, TiVo pioneered the digital video recorder (DVR), a new consumer electronics category. By 2005, the company was the clear leader in technology and installed base. It had also built extraordinary loyalty among its customers. However, TiVo lost a half billion dollars since its founding and was now facing new, fierce competition from satellite and cable providers. Explores the strategic challenges facing TiVo and the potential strategic options for fending off its competitive threats and reversing its financial fortunes.
涵蓋領域：
Competitive strategy;Advertising;Marketing;Brands;Partnerships;Competition;Branding
相關資料：
Case Teaching Note, (5-706-475), 7p, by David B. Yoffie
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